Promo material for Myriad Pro. The concept is based on the perception that Myriad is an honest font. The yellow color is s a contrast to the quote and represents deceit, illusion, cowardice and lies. The text on the poster reads:
"Myriad Pro is a young humanist sans-serif typeface. It doesn't have swashes or serifs. It doesn't have ornaments. Myriad has got basic character forms. It doesn't try to be anything but itself. It says what you want it to say, without sugarcoating it. Myriad conveys your message truthfully."